Key Art Visual Development
Each movie poster (and other entertainment key art) starts as 10-35 sketches per agency pitching on the project. The client then chooses favorite designs, requests revisions, and eventually chooses the final agency to work with.
The sketches are used to guide photoshoots and the final key art.
Each round 1 sketch has an individual art director guiding the concept, and each sketch artist has under 2.5 hours to take that concept from a blank page to the level of art you see below.
Project: Christmas on the Farm
Agency: Barlow Agency
Client: Stan
Final Poster:
Final poster and title treatment executed by art director and finishers (not my work).
Project: Men In Black International
Agency: BOND
Client: Sony Pictures
Final Posters:
Final poster and title treatment executed by art directors and finishers at Bond (not my work).
Projects: Joker (2019) and His Dark Materials
Agency: BOND
Client: Warner Bros. Pictures (Joker) // HBO (His Dark Materials)
Final Posters:
Final poster executed and title treatments by art directors and finishers (not my work).
Joker poster finished by Bond
His Dark Materials finished by BLT Communications
Projects: Cupcake and Dino, Wreck-It Ralph, & Civilization VI
Agency: BOND
Client: Netflix (Cupcake and Dino) // Walt Disney Pictures (Wreck-It Ralph) // 2K Games (Civ VI)
Final Posters:
Final poster and title treatments executed by art directors and finishers (not my work).
Cupcake and Dino finished by Bond
Ralph Breaks the Internet finished by Ten30 Studios
Civilization VI finished by Bond
